Matthew Rowe joined Rickard Luckin as Head of Marketing in February 2022 and is an award-winning marketing specialist with over 20 years’ experience. He has a proven ability to develop and lead high-performing marketing teams and is a key member of the firm’s Leadership Team.
Matthew leads a team of five and advises the Executive Board on all strategic matters relating to the firm’s marketing efforts in targeted sectors and geographic markets.
He is responsible for the firm’s marketing strategy and execution, creating impactful marketing campaigns that contribute against three core objectives: winning new business, enhancing existing client relationships and building brand awareness. To achieve this he works closely with business development (BD) colleagues across the firm to convert marketing campaign activity into qualified new work enquiries in line with the firm’s business objectives.
He brings a data and insight-led approach to the firm and has established himself as a strategic thinker with first rate problem-solving skills, having worked at a senior level for several professional services firms in various ‘Head of’ roles.
Matthew’s core responsibilities include:
- Developing and implementing marketing strategy and plans
- Creating new propositions and campaigns
- Brand management
- Budget control
- Public relations; and
- Team development.
Away from the office, Matthew was previously the Vice Chair of Colchester Swimming Club and also served a term of three years as Press Secretary at the club. He was also an independent member on Swim England East Region’s Audit, Risk and Probity Committee and was formerly a governor at a primary school in Colchester for three years
Matthew is a Chartered Institute of Public Relations Accredited PR Practitioner and is based at our Chelmsford office.