News & Articles

Business Change: Supporting our clients through the unexpected

Client Support
Stuart Proudfoot
24/07/2020
Click to share to a social media platform.

“Life is so much easier with the right team around you”  - Craig Hubert

At Rickard Luckin, we are fortunate enough to work with some amazing clients, building a strong relationship and delivering the level of service they expect and deserve. This month, we talked to Craig Hubert, a world hairdressing champion and a serial entrepreneur based in Chelmsford. 

The owner of many long-established businesses in the hair and beauty industry – including three popular hair salons, and retail beauty brand The Vintage Cosmetic Company – Craig is used to facing down numerous business challenges. 

However, the recent Covid-19 pandemic brought a huge amount of change that was completely unexpected. 

“We entered 2020 feeling excited.  All of our businesses were on an upward trajectory, and we were expecting huge growth.  But then Covid-19 came along, and we were hit sideways.  We went from a thriving business, to cancellations and chaos – just like that.”


Like the majority of business owners, Craig’s initial reaction was to worry about the health and safety of his family, friends, colleagues, and clients. 

Then, the nightmare set in. 

Retailers began turning down stock, as manufacturing lead times were extended, and payment terms were pushed from 30 to 90 days. 

Luckily, Craig had started 2020 in a strong position, with a robust balance sheet.  But these were unprecedented times, and nobody knew how long they would last.

Craig immediately launched a ‘rescue operation’ that involved his team working from home wherever possible, using a range of cloud-based systems that he had had the foresight to implement before the pandemic hit.

“It was a pain to set those systems up, but it’s reassuring to know that they work!  I’m very grateful for the advantages of technology – home-working won’t last forever, but you realise there isn’t just one set way to work.  You have to be flexible.”


Craig continued investing heavily in online marketing and advertising, and within just five weeks, online business had rocketed.  Some retailers matched online sales with what they would usually have taken in-store, “which surprised us all – it just goes to show how quickly consumers can switch when they have to.”

As retail markets began to re-open, and repeat orders started to come through, another unprecedented change took hold.  Craig found he suddenly had time to relax and reflect.

“I’ve never had that much time off – I’m usually going at 100 miles an hour!  But to have space to think and breathe was fantastic.  I was able to work on new ideas and re-build my company websites, so it was a really useful time.”


The next step was to re-open the hair salons on 4th July, with Craig and his team ensuring they went above and beyond to help make clients feel safe.

“‘We listen and we care’ is our slogan, and we do!  Some of our clients have been coming to us for 30 years, so we want to look after them.  Going to the hairdressers is an important ritual for many people.”


Craig felt grateful to have received a wealth of support throughout the pandemic, from the bank and the government, and his dedicated team.

“Life is so much easier with the right team around you, and we include Rickard Luckin as a valued part of ours. 

It was so reassuring that throughout the Covid-19 nightmare, I didn’t have to wait for days on end for answers from Rickard Luckin, because they were always right there – even though at the time, everybody was under the cosh.

I appreciated that Rickard Luckin had the global reach to help with the US arm of our business operations, sourcing trusted tax and accounting advice.  That isn’t something you necessarily expect from a ‘local’ firm. I was also put in touch with a mortgage advisor to help with re-funding, which has worked out very well. 

I’m grateful that I can trust Rickard Luckin not only with my finances, but to recommend the right people – it’s something I don’t have to think about myself!”


As the effects of the pandemic begin to ease further, Craig is focusing on adding more value to each of his businesses: “We want to ‘wow’ our customers, going beyond what we’ve done before.”

In terms of future business advice, Craig strongly recommends re-analysing the market, and recognising that changes may need to be made.

“It’s a different world now, so you can’t just do the same as before.  I’m always thinking: how can we fill the void? It’s also about listening to your gut.  I’ve made bad decisions in the past, because I let fear or ego get in the way. But deep down, I’ve always known what I had to do – even if it’s painful.”


As for the year ahead, Craig is looking forward to embracing a 70-hour working week again, and our team at Rickard Luckin look forward to supporting him in his present and future endeavours – whatever changes may come.

At Rickard Luckin, we’re here for our clients to support them through the most challenging of times. Now more so than ever, our expert team are delivering a level of service our clients expect and deserve, through a relationship they can rely on. If you would like to talk to us in more detail about our services, you can contact us at enquiries@rickardluckin.co.uk to start a conversation.

Related View All

Capital gains tax review – Changes ahead?
30/07/2020
Client Support
Neil Spicer

Capital gains tax review – Changes ahead?

Customs Declarations – Grant funding available
29/07/2020
Accountancy Updates
Ian Marrow

Customs Declarations – Grant funding available

AISMA Doctor Newsline - Summer 2020
Accountancy Updates
Alan Worsdale

AISMA Doctor Newsline - Summer 2020

Business Change: Supporting our clients through the unexpected
24/07/2020
Client Support
Stuart Proudfoot

Business Change: Supporting our clients through the unexpected

Our Accreditations and Memberships